case study

HawkEye Electronics

Sustainable, omni-channel eCommerce growth.

HawkEye Electronics is an American marine electronics manufacturer. For over 20 years, they have sold their proprietary depth-finding and fish-tracking devices to outdoor enthusiasts around the world.

In 2020, with more and more brick-and-mortar retail partners closing their doors each and every month, they reached out to the team at Outdoor eCommerce to help grow their Shopify sales as quickly and profitably as possible.

“After years of trying different advertising/marketing firms we finally found a great fit with Outdoor eCommerce. Since securing their services our online footprint has increased dramatically!

Their ability to target customers with great content utilization and “think outside of the box” initiatives have increased brand awareness substantially and resulted in nearly a 300% sales increase.”


Sales Manager, HawkEye Electronics

Creative That Converts

Our Strategy

Social Media Advertising

By leveraging our extensive knowledge of Facebook and Instagram advertising, we were able to craft ad campaigns that consistently brought new customers to the website every single day.

Our creative team understands how to produce creative assets that grab users’ attention and drive conversions.


With a fully optimized product feed, we were able to take advantage of Google Shopping, finding customers who were already in-market for the products we sell. This resulted in a higher-than-average conversion rate and a new, profitable acquisition channel for the business.

Branded and keyword search campaigns meant we were able to guarantee customers who were looking for us could find us – before stumbling upon a competitor’s website instead.


With a robust structure of automated email sequences in place, we were able to significantly increase conversion rates and profitability by adding multiple touchpoints to the customer journey via email.

Bi-monthly email campaigns gave us an opportunity to educate consumers about the features and benefits of our products, in a context where we have their full attention. 


By implementing an omni-channel eCommerce growth strategy, we were able to both increase qualified traffic to the website, and more efficiently retarget our most valuable prospects.

Within 6 months, we had profitably grown HawkEye’s online sales by 300% and provided the company with a clear path forward for their ever-growing direct-to-consumer business.

The good news is that none of this happened by chance. At Outdoor eCommerce we have the systems, processes, experience, and determination to help you grow your online sales and reach your business goals.

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