How We Helped a Camo Accessories Brand Reach $300,000/Month in Revenue in Just 3 Months
When the owner of Kamo Skinz first approached us:
✅ They had tested the market with camo phone cases and initial sales were promising.
✅ They had attempted to run ads themselves but lacked the expertise to scale effectively.
✅ They had clearly identified a gap in the market with strong product/market fit.
✅ Their goal was to reach $300,000 in monthly sales by the end of the year but needed help optimizing their efforts.
Kamo Skinz was struggling to manage the growth of their brand. While they had a great product and initial sales success, the owner found himself spending more time trying to manage ad campaigns than on developing new products or building his team. The lack of expertise in media buying meant that every attempt to scale the business led to inefficiencies and wasted resources. Sales were unpredictable, and without any email or SMS marketing in place, they were leaving significant revenue on the table.
The Problem
Kamo Skinz faced a dual challenge: growing sales while reducing manufacturing costs. However, there simply weren’t enough hours in the day to tackle both effectively. The owner wasn’t an expert in Meta or Google ads, leading to an inefficient ad account structure. Despite some initial wins, the brand struggled to scale, and attempts to grow the business on their own resulted in wasted ad spend and time-consuming trade shows that, while beneficial, were expensive and labor-intensive.
So we did a free, no obligation, no-strings-attached audit and here’s what we found…
Inefficient Ad Account Structure
The ad campaigns lacked proper organization, leading to missed opportunities for scaling.
Messy Product Feed on Google
Kamo Skinz’s product feed was incomplete, causing Google Shopping’s algorithm to struggle with showing products in relevant searches.
No Email or SMS Marketing
The absence of any email or SMS strategy was a huge missed opportunity for driving repeat purchases and increasing customer lifetime value.
The Solution
We implemented a comprehensive strategy to address these challenges:
- Meta Advertising: We restructured the entire ad account, creating a system that allowed for aggressive spending on high-performing ads while minimizing spend on underperforming ones. We also segmented campaigns by product group to ensure a balanced sales distribution across their product line.
- Google Advertising: We fully optimized Kamo Skinz’s product feed, ensuring that Google had all the necessary information to display their products in relevant searches, maximizing their visibility and ad auction success.
- Email & SMS Marketing: We built a robust email marketing system from the ground up, including automated sequences like abandoned cart, welcome series, and post-purchase follow-ups. Additionally, we managed weekly email campaigns that generated over $1,000 in revenue per email during the holiday season, all without requiring the owner to manage the process.
- Shopify Website Optimization: We helped ensure that the Shopify website was set up for success by implementing best practices across the home page, product pages, and increasing average order value with timely upsell offers.
The Results
In just 3 months:
- $300,000 Monthly Revenue: Revenue grew by 156% compared to the previous six months, with the brand surpassing their $300,000/month goal twice.
- Enhanced Brand Visibility: Over 6 million Americans were served Kamo Skinz ads across Meta and Google, significantly increasing brand awareness and driving additional growth through word-of-mouth and improved organic rankings.
- Operational Efficiency: By handing off the ad management to us, the Kamo Skinz team could focus on bringing manufacturing in-house, reducing costs, and increasing margins.
- Strategic Partnership: Kamo Skinz benefited greatly from the experience and expertise of the Outdoor eCommerce team. Our ongoing strategy consultations played a crucial role in shaping the brand’s growth, enabling opportunities that might not have been possible otherwise. By working with us, Kamo Skinz gained access to industry-specific knowledge and insights drawn from our work with numerous brands—a level of expertise that is difficult to find elsewhere.
The Kamo Skinz team was thrilled with the results, as it allowed them to concentrate on what they do best while continuing to build their business and reach new heights.
Conclusion
Handing over advertising and email management to our team of professionals allowed Kamo Skinz to maximize their brand’s potential, generating hundreds of thousands of dollars in net profit. The lesson learned? Online advertising is a complex and ever-changing field, and partnering with professionals like Outdoor eCommerce can prevent you from spinning your wheels and missing out on significant growth opportunities.
Ready to hit $300k/month for your brand? Book a call and let’s chat!
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156% Increase in Revenue
Substantial growth in top-line sales allowed the brand to negotiate lower production costs per unit, and gave them the revenue needed to hire a team to carry out day-to-day operations for the business.
4.7x Return on Ad Spend
The newfound profitability gave the business the resources needed to reinvest and continue to grow. They now had the breathing room to develop new products that their customers will love.
More Time to Focus or Relax
By implementing the 360 Growth Program, the brand owners were able to hand off all activities related to online advertising and email marketing to the team of experts at Outdoor eCommerce. While sales grew, the owners had more time to focus on the activities they enjoy and spending time with the people that matter most.
We’re Experts In…
Here are the services we provided to get Kamo Skinz these results:
Meta Advertising
Facebook and Instagram Ads are the most effective way to find new customers. We manage your ad account entirely and provide insights and analysis to help you understand the impact your marketing efforts are having on your business.
Google Advertising
Whether your customers are searching for your brand, your competitors’ brands, or the category of products that you sell, it’s important to have visibility at this critical moment in the customer journey. Our Google Ads campaigns ensure your brand is present when it matters most.
Klaviyo Email Marketing
Whether you’re making a strong introduction to potential new customers, or announcing brand new product releases to your existing customer base, you’ll soon find our email marketing program to be one of the most profitable components of your entire marketing apparatus.
Results like these are replicable. How do we know? Because we’ve applied our 360 Growth Program to dozens of brands and we’ve seen the results.
We help Outdoor and apparel brands grow their online sales profitably using our 360 Growth Program so that they can get out of the day-to-day operations and focus on the things they do best.
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We help Outdoor and apparel brands grow their online sales
If you’ve been doing your homework, you know that online advertising combined with email marketing is the key to profitable eCommerce growth, but you probably don’t have the skills, training, or expertise in-house to make it happen.
If you’ve ever tried growing your eCommerce store yourself before, you’ll understand exactly how complicated it really is – and that by doing it wrong you can cost yourself thousands of dollars in missed opportunities and mistakes. We let eCommerce store owners focus on what they do best by taking the whole process off their hands.
We’ll build out your entire Meta and Google Ads ecosystem, and complement those efforts with a comprehensive email marketing strategy that will help you find new customers profitably, and bring your existing customers back to your store time and time again!
Outdoor eCommerce Founder Milo McMahon breaks down the ethos behind the 360 Growth Program
OEC Founder, Milo McMahon
Outdoor eCommerce is a marketing agency that specializes in eCommerce growth for outdoor and apparel brands. As a team of dedicated marketing experts, we create robust marketing and advertising campaigns that help eCommerce stores grow, profitably.
In addition to advertising and email campaign management, we excel at developing a comprehensive eCommerce growth strategy, so that you can focus on what you do best while we scale your business.
We’ve trained with some of the world’s top digital marketers and our founder, Milo McMahon, coaches and consults for hundreds of eCommerce stores and agencies on how to achieve success selling online.
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How Do We Do It (Over And Over Again)…
We combine the right team, with the right strategy, and the right platforms
✓ Meta Ads to find you brand new customers
✓ Google Ads to convert folks who are searching for your brand, your competitors, or your category of products
✓ Email Marketing to keep them coming back to your store for repeat purchases
Don’t Take Our Word For It…
Hear It Straight From Our Clients
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Remember When We Said We Could Do It Over And Over Again?
Grew Revenue by 5x
This outdoor apparel brand had great product/market fit, but needed help pulling it all together.
The 360 Growth Program helped the brand produce an explosive 4th quarter, increasing revenues by over 500% year over year.
Revenue grown from $25k/month to $250k/month in 6 months
This apparel brand was running ads themselves in the evening, and eCommerce sales were not keeping up with the brand’s meteoric rise in wholesale.
With the Outdoor eCommerce team in place, they were able to grow their top line by 10X and have a massive holiday season.
Online sales grew from $1,700/month to $37,000/month in 6 weeks
This outdoor apparel brand had all the pieces in place for eCommerce success – a great brand, awesome products, and a very solid team.
They were spinning their wheels trying to run ads themselves, and within 6 weeks of launching their ads campaigns we were able to generate over 2,000% revenue growth and set the brand up for long-term success.
Want results like these?
If you own an outdoor or apparel brand, have achieved product/market fit, and have the resources and determination to grow, you could be a great fit for our 360 Growth Program.
To get started, book a free, no-obligation call with our Partner Success Team. We’ll chat about where your business is at today, and what it’ll take to achieve your goals.
We look forward to meeting with you!
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